I think Nike had a much more positive "winners" message in the rest of their campaign (I saw a few early on) and they were forced to change their ads to something that fit the situation.
I get a vibe that Nike's trying to blame Bode, but really, the guy who thought they should build a major campaign around one athelete needs a kick in the pants.
Basically, the Olympics were covered just like everything else in the news media, and by that I mean "there's no good news like bad news."
It was ugly and depressing. It's as if NBC saw the ratings share they got in 2002 after the pairs figure skating scandal, and they were hunting for another scandalous story to drive that kind of traffic. They were like vultures around the speed skating issue, moving the soap opera to center stage, overshadowing the sports. They ended up at best sounding petty and mean-spirited. It took a lot of the fun out of the games which in the past were uplifting, inspiring events. I stopped watching at a certain point. This is a first for me.
I also think that NBC was bitter about their big stars in general--many of the big "hopefuls" didn't even make it to the finals, and then athletes like Sasha Cohen, Chad Hedrick, and Bode didn't put in such a flamboyant gold-medal laden two weeks as they had hoped for.
Their spiteful attitude was embarrassing and disgusting. I want ABC to do the Olympics next time.
no subject
I get a vibe that Nike's trying to blame Bode, but really, the guy who thought they should build a major campaign around one athelete needs a kick in the pants.
Basically, the Olympics were covered just like everything else in the news media, and by that I mean "there's no good news like bad news."
It was ugly and depressing. It's as if NBC saw the ratings share they got in 2002 after the pairs figure skating scandal, and they were hunting for another scandalous story to drive that kind of traffic. They were like vultures around the speed skating issue, moving the soap opera to center stage, overshadowing the sports. They ended up at best sounding petty and mean-spirited. It took a lot of the fun out of the games which in the past were uplifting, inspiring events. I stopped watching at a certain point. This is a first for me.
I also think that NBC was bitter about their big stars in general--many of the big "hopefuls" didn't even make it to the finals, and then athletes like Sasha Cohen, Chad Hedrick, and Bode didn't put in such a flamboyant gold-medal laden two weeks as they had hoped for.
Their spiteful attitude was embarrassing and disgusting. I want ABC to do the Olympics next time.
Icarus