Amazon's not making a profit on Harry Potter?

[icarus]

Amazon.com tells its shareholders it's not going to make a profit on the next Harry Potter book.

With their steep discounts, guaranteed delivery and free shipping, they're not going to make a profit on the biggest thing to hit publishing in the last ten years?

Good lord. These guys are as stupid as when I worked for them almost a decade ago. But hey, they are "cementing customer loyalty."

Hello? Customers will be just as loyal if you make a profit.



(Knowing them they just miscalculated the costs and now are trying to cover their collective asses. The place is run by teenagers.)


ETA: In other news, now have 838 more words of Out Of Bounds. And counting.

Comments

[fer-de-lance.livejournal.com]

...No wonder they had to switch from being a bookstore to being a giant Internet Walmart. If they can't figure out how to make a profit from HP, I'm not surprised they had to make up their figures in electronics and other useless junk.

[icarusancalion.livejournal.com]

It was crazy when they did that. Granted, I only worked for them on a temp assignment but jeeze. Toys everywhere.