Amazon's not making a profit on Harry Potter?

[icarus]

Amazon.com tells its shareholders it's not going to make a profit on the next Harry Potter book.

With their steep discounts, guaranteed delivery and free shipping, they're not going to make a profit on the biggest thing to hit publishing in the last ten years?

Good lord. These guys are as stupid as when I worked for them almost a decade ago. But hey, they are "cementing customer loyalty."

Hello? Customers will be just as loyal if you make a profit.



(Knowing them they just miscalculated the costs and now are trying to cover their collective asses. The place is run by teenagers.)


ETA: In other news, now have 838 more words of Out Of Bounds. And counting.

Comments

[kerri]

Wait, what? Okay, so I'm all for me not having to pay as much for what I buy, of course, but considering that they are going to be selling millions of copies, even a dollar of profit per book would serve them well, and not make me too worried, buying the book. *shakes head*

[icarusancalion.livejournal.com]

Apparently no one's making money off of it. In the desperate bid to attract customers they're all slashing prices and offering deals on shipping. Amazing.